"I have a vision" or "I have a dream" - Every client has dream or vision or goal to achieve - which can lead his/her company to success. As a Project Manager, our role is to not only grasp that vision but to transform it into reality. To do that, just listening to client is not enough!
Visionary partnerships demand clarity, meticulous crafting, solid building, and successful delivery. In today's newsletter We will discuss strategies or techniques that enable us to truly connect with client's vision.
Present your proposal in a way that highlights the potential positive outcomes and aligns with the client's goals. Use phrases like "Imagine if..." or "What if we could..." to spark their interest in discussing new ideas.
2. Mirroring and Matching:
Subtly mirror the client's communication style and body language to build rapport. Matching their pace and tone can make them more comfortable and open to discussing future plans.
3. Asking "Why" and "What If" Questions:
Encourage deeper discussions by asking questions that explore the rationale behind their existing strategies and what possibilities could emerge if they were to consider new projects or visions.
4. The "Door-in-the-Face" Technique:
Start with a larger request, such as discussing a long-term vision, then transition to your actual topic of interest, like a specific project or resource addition. This can make the second request seem more reasonable in comparison.
5. Utilize Scarcity and Exclusivity:
Present your ideas as limited-time opportunities or exclusive offers that can only be discussed with select clients. This can create a sense of urgency and importance.
6. Visual Aids and Presentations:
Create visually appealing presentations that illustrate your ideas, visions, and plans. Visual aids can help clients better grasp the concepts and become more engaged in the conversation.
7. Collaborative Brainstorming Sessions:
Invite clients to brainstorm together on future projects and ideas. Create an open environment where all suggestions are welcomed, fostering a sense of ownership and collaboration.
8. Pilot Projects or Test Runs:
Suggest starting with a smaller, low-risk pilot project to demonstrate the potential benefits of your ideas. Successful pilot projects can pave the way for larger discussions.
In your next meeting with client, Try out above techniques. Every client is different, mindset and perspective are different. You will need to figure out which technique works for which client.
Keep learning!